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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Messaging | 11% | - Deliverability and compliance management - Personalized content design and delivery - Cross-channel messaging strategy |
| Topic 2: Discovery and Architecture | 16% | - Solution recommendation and long-term maintainability - Data and segmentation strategy design - Requirements gathering and analysis |
| Topic 3: Account Configuration | 12% | - Sender Authentication Package implementation - Account hierarchy design and management - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution |
| Topic 4: Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Topic 5: Automation | 20% | - Automation type and activity selection - Journey Builder flow design - Automation Studio workflow implementation |
| Topic 6: Integration | 20% | - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging |
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2)
Correct Answer: B,D 🗳️
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A customer is starting a new children ' s fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children ' s brand, however, they want to ensure opt-outs from the children ' s brand will NOT affect opt-ins at the enterprise. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
Correct Answer: B 🗳️
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A financial services customer wants to send emails to customers who log in for the first time on a new IP. The message should be deployed as fast as possible due to its sensitive content. The message contains information related to the login IP.
What should a consultant recommend to deploy the email?
Correct Answer: D 🗳️
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Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their File transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
Correct Answer: D 🗳️
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Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension. NTO ' s marketing manager wants to be informed if more than 1,000 records are over- imported through this automation, and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?
Correct Answer: D 🗳️
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