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| Section | Objectives |
|---|---|
| Data Management and Integration | - Data Extensions and Contact Builder
|
| Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Automation and Journey Orchestration | - Automation Studio
|
| Email Marketing and Content Creation | - Personalization and dynamic content
|
Question 1
Northern Trail Outfittersは地域サプライヤー会議を開催しており、参加者がイベント固有の安全に関する通知、スケジュールや会場の変更、サプライズセッションなどをリクエストできるようにしたいと考えています。参加者とその見込み客に関する情報はSales Cloudから取得されます。
彼らはどの解決策を採用すべきか?
A. CloudPagesがEvent Journeyにオプトインする
B. スマートキャプチャとトリガーメールメッセージング
C. キーワードによるオプトインとSMSメッセージング
D. 既存のメールイベント通知購読
Question 2
顧客は、ロイヤルティプログラムに登録されている特定の連絡先のメールアドレスを、複数の送信者プロファイルからのメール送信から除外するという業務要件を抱えています。これらの連絡先は、SQLクエリを使用して毎日動的に識別されます。
特定されたメールアドレスを、特定の送信者プロファイルを使用する今後のすべての送信から自動的に除外するには、どのような解決策を推奨すべきでしょうか?
A. 出版リスト
B. 抑制リスト
C. 自動抑制リスト
D. 除外データ拡張
Question 3
Marketing Cloud Connectを導入した後、顧客はEmail Studioから送信されたメールの追跡情報がSales Cloudに送信されていないことに気づいた。
顧客はMarketing Cloudのどの設定を確認すべきでしょうか?
A. 必要なプロファイル属性が正しくマッピングされています。
B. 送信可能なデータ拡張機能は、Salesforce のデータ拡張機能フォルダに保存されます。
C. 送信に使用するレポートには、メールアドレスの列が含まれています。
D. レポートは標準のSalesforceフォルダに保存されます。
Question 4
顧客は、ユーザーがデータにアクセスする前にログインまたは登録を必要とするモバイルアプリを作成したいと考えています。
彼らの信頼できる情報源はSales Cloudであり、これはMarketing Cloudに接続されています。既存の認証情報でログインしたユーザーは、デバイスがContactKeyに関連付けられます。モバイルアプリで登録したユーザーは、最大24時間、デバイスがContactKeyに関連付けられません。
コンサルタントは顧客に対してどのような配慮をすべきでしょうか?
A. 既存ユーザーは、Marketing Cloud に追加の連絡先を作成します。
B. 新規登録ユーザーは、マーケティングクラウドに追加の連絡先を作成します。
C. すべてのモバイルアプリユーザーは、マーケティングクラウドに追加の連絡先を作成します。
D. コンタクトビルダーでは、ユーザーデバイスデータは最大48時間利用できません。
Question 5
ある学校法人では、保護者と生徒の組み合わせごとに1つの連絡先を使用し、送信先に応じてメールアドレスを更新しています。しかし、どのメールアドレスがどのメールを受信しているかに関するデータを取得したいと考えています。
これを実現するために、どのような機能を利用できるでしょうか?
A. トラッキング抽出
B. ログを送信
C. 最近のメール送信レポート
D. データビュー
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: B |
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