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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are Smarter Commerce 'Buy' Offerings focused on?

A) Visibility and optimization in the supply chain.
B) Buy online, pick-up in the store (BOPIS).
C) Customer buying patterns.
D) Effective 1:1 marketing to facilitate customer purchase decisions.

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Rapid time to value, based on pre-integration and common marketing constructs.
B) Recognized best of breed web analytics and 1:1 marketing.
C) Support for social networks, affiliates, and content aggregators.
D) Recognized best of breed customer interaction platform.

3. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

A) Mobile shopping studio.
B) Mobile starter store.
C) Commerce light.
D) Mobile framework.

4. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Accommodate product returns, regardless of the context.
B) Improve loyalty by facilitating integration with social networks.
C) Create dynamic, engaging, web experiences.
D) Target the right experience, to the right user, via the right channel, at the right time.

5. The LIVE customer profile is particularly valuable as a predictor since it

A) keeps all customer history in a cookie on their computer
B) maintains visit activity over time, and also captures off-site impressions
C) solicits customer feedback directly
D) captures all web interactions for any customer

Solutions: