[2022] Get Top-Rated Salesforce CRT-550 Exam Dumps Now
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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
NEW QUESTION 12
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered message to send an email as soon as a customer completes a purchase
- B. A scheduled automation to send emails to customers who made a purchase daily
- C. A triggered automation to send emails to customers who have made a purchase
- D. A user-initiated message to send an email to customers who made a purchase daily
Answer: A
NEW QUESTION 13
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- B. Ensure the contact is subscribed to the correct keyword.
- C. Check the contact opt-in status in All Subscribers.
- D. Check the contact is subscribed to the correct short or long code.
Answer: A
NEW QUESTION 14
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
- A. Data Manager
- B. Analyst
- C. Administrator
- D. Content Creator
Answer: A
NEW QUESTION 15
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- B. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- C. Tokenized Sending should be combined with field-level data encryption for additional security.
- D. Personalization Strings still allow PII to be displayed within an email.
Answer: A,B
NEW QUESTION 16
A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the email?
- A. Dynamic Content Block
- B. AMPscript LookupRows function
- C. AMPscript conditional against the Gender field
- D. A/B Test Content type
Answer: A
NEW QUESTION 17
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Add custom links to the page layouts in Marketing Cloud
- B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- C. Create a Salesforce Data Extension for the user to select during a Guided Send.
- D. Create data validation rules for the integrated user in Sales Cloud.
Answer: B
NEW QUESTION 18
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. AMPscript
- B. SQL
- C. SSJS
- D. HTML
Answer: C
NEW QUESTION 19
What is the skill set you need to build emails with dynamic content?
- A. CSS
- B. Ampscript
- C. HTML
- D. SSJS
Answer: B
NEW QUESTION 20
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
- B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
- C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
Answer: A
NEW QUESTION 21
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
- A. Triggered Automation: Import File > Group Refresh > Send Email(s)
- B. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
- C. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
- D. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
Answer: B
NEW QUESTION 22
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%vawp%%
- B. %%view_email_url%%
- C. %%view_as_webpage%%
- D. %%view_online%%
Answer: C
NEW QUESTION 23
An existing triggered send needs to be updated with new content
Select the correct sequence
- A. Publish changes,
- B. Pause message interaction,
- C. Edit message content,
- D. Start triggered email interaction
Answer: B
NEW QUESTION 24
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. Contact History
- B. Tracking Extracts
- C. Send Logs
- D. _Send Data Views
Answer: D
NEW QUESTION 25
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?
- A. AMPscript a single Lookup Function
- B. Dynamic content via the Dynamic Content Wizard
- C. AMPscript a single LookupOrderedRows Function
- D. Server Side Javascript a single LookupOrderedRows Function
Answer: C
NEW QUESTION 26
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Answer: B
NEW QUESTION 27
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Content Creator
- B. Analyst
- C. Data Manager
- D. Administrator
Answer: A,B
NEW QUESTION 28
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- B. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
- C. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
- D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
- E. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
Answer: B,C,D
NEW QUESTION 29
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is any database containing subscriber data.
- B. A database of record is a system in which a subscriber's status is maintained
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
- D. A database of record is a centralized storage repository of data about objects or people.
Answer: B,D
NEW QUESTION 30
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is a centralized storage repository of data about objects or people
- B. A database of record is system in which subscriber's status is maintained
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- D. A database of record is any database that contains subscriber data
Answer: A,B
NEW QUESTION 31
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Use an automation with Tracking Extract.
- B. Query the _sent Data View for the contact's send status.
- C. Use the standard report 'Subscribers Not Sent to'.
- D. Create an Analytics Builder Discover report.
Answer: C
NEW QUESTION 32
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. What From Name will be used for these emails?
- B. How often will email content be image-only with text overlaying images?
- C. Will image URLs be available publicly?
- D. What is the maximum file size of the images being used?
- E. How often will the layout of the content in a content area change?
Answer: C,D,E
NEW QUESTION 33
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation> Import > Data Extension Extract > Marketing Journey
- B. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- C. Scheduled Automation > File Transfer > Import > Series of Query Activities
- D. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
Answer: B
NEW QUESTION 34
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. An Apex Trigger is created on the Shipment object.
- B. The Shipment object requires a Lookup to Lead or Contact.
- C. The Shipment object is on the Account Related List.
- D. There is a Master Detail Relationship from Contact to Shipment.
Answer: B,C
NEW QUESTION 35
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