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Adobe Marketo Engage Architect Master Sample Questions:

1. A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

A) The sales and marketing teams, to address removing prospects from the system
B) The legal team, to approve placing old prospects on Marketing Suspended
C) The sales and marketing teams, to review the emails using deliverability tools
D) The network administrator, to make changes in the DNS record

2. A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A) Will E-Commerce share billing data to the Company object in Marketo?
B) Will E-Commerce use a default integration for order data and billing?
C) Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
D) Will E-Commerce share order data with Marketo via a Custom Object?

3. A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

A) Create a Success Path Analyzer report and compare data from different timeframes
B) Create a People Performance Report and add Opportunity Metrics to measure success
C) Create a Program Performance Report to calculate success and new people acquired by the program
D) Create an operational Smart List for each stage of the funnel and export to a dashboard

4. Which stakeholder is responsible for configuring integrations in Marketo?

A) Business Strategist
B) Marketing Specialist
C) IT Team Lead
D) Data Analyst

5. Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?

A) Campaign Manager and Customer Support Agent
B) Marketing Specialist and Content Creator
C) Sales Manager and Data Analyst
D) CRM Administrator and IT Team Lead

Solutions: