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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one of these software solution components providing business capabilities is
NOT part of the 'Market' offerings?

A) WebSphere Commerce
B) ILOG
C) Unica
D) Coremetrics

2. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Target through online advertisements based on interaction history.
B) Optimize paid search advertising.
C) All of the above.
D) Automate customer recommendations based on LIVE profile.

3. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Market basket analysis.
B) Customer behavioral segmentation.
C) Social analytics.
D) Linear regression.

4. The Smarter Commerce Collaboration Network supports what?

A) Internal product development processes.
B) Marketing programs.
C) Customer interaction regarding new products and concepts.
D) Transportation providers and partners.

5. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Execution
B) Decisioning
C) Integrated Operations
D) Awareness

Solutions: