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Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A) Scenario 1 - Use Webhook and Scenario 2 - Use REST API
B) Scenario 1 - Use REST API and Scenario 2 - Use Webhook
C) Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
D) Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API

2. What best practices improve campaign reporting in Marketo? (Choose two)

A) Tag all campaigns with program tags
B) Include engagement data in reports
C) Create Static Lists for segmentation
D) Regularly audit Smart Lists

3. What factors should be considered when designing a lifecycle model? (Choose two)

A) Lead scoring thresholds
B) Transition criteria between stages
C) The number of landing pages
D) Campaign folder structure

4. Which of the following is most critical to prioritize during a system audit?

A) Removing inactive campaigns
B) Fixing data governance issues
C) Updating campaign templates
D) Renaming program folders

5. A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A) Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
B) Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
C) Use smart campaigns to assign new leads to each partition based on the Country field
D) Configure a custom dedupe rule that uses the country field as the secondary duplication key

Solutions: