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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: AI and Arbitration | 8% | - Action arbitration logic - Business rule prioritization - AI-based prioritization |
| Topic 2: Channels | 10% | - Third-party integration - Email offer delivery - Real-time containers |
| Topic 3: Contact Policy and Volume Constraints | 13% | - Tracking periods for policies - Prevent action overexposure - Outbound volume limiting |
| Topic 4: Next-Best-Action Concepts | 8% | - Define starting population - Contact center value optimization - One-to-one customer engagement - Always-on outbound fundamentals |
| Topic 5: Decision Strategies | 25% | - Use predictive models - Design and build decision strategies - Implement eligibility rules - Simulate and test strategies |
| Topic 6: Actions and Treatments | 15% | - Web offer presentation - Outbound action configuration - Define and manage customer actions |
| Topic 7: Engagement Policies | 13% | - Create engagement strategies - Define engagement policies |
1. U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning consultant, how do you implement the business requirement?
A) Add three contact policies that correspond to the three risk segments.
B) Add a decision table to a decision strategy and pass the credit score as the parameter.
C) Add the risk segmentation rules in the Results tab of the scorecard rule.
D) Add a decision table to a decision strategy and reference it in the scorecard component.
2. DRAG DROP
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub on its website to promote new offers to each customer.
Place the events in the sequential order.
3. U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?
A) Increase the context weight of the Platinum Plus card.
B) Increase the starting propensity of the Platinum Plus card.
C) Increase the business weight of the Platinum Plus card.
D) Increase the action value of the Platinum Plus card.
4. U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle: marketing, sales, and service.
Which two valid actions do you create? (Choose Two)
A) Credit card number
B) No annual fee credit card
C) Credit card status
D) 1% cash back credit card
5. U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub.
Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?
A) Good
B) Very Poor
C) Poor
D) Fair
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: Only visible for members | Question # 3 Answer: A | Question # 4 Answer: B,C | Question # 5 Answer: B |
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