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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their senderreputation?

A. Nothing - bounce rates up to 30% are acceptable.
B. Continue monitoring the bounce rate for changes.
C. Remove the bounced addresses before the next send.

Question 2

A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A. Fire Event
B. Import File
C. File Transfer

Question 3

Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customereven if they have unsubscribed.
Which component should be configured to provide this functionality?

A. Delivery Profile
B. Sender Profile
C. Send Classification

Question 4

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted information to a data extension?

A. Manager Files in File Transfer.
B. Specify character encoding in import file.
C. Configure Field-Level Encryption in import file.

Question 5

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A. Ensure source channel Is available in subscriber data.
B. Create one Entry Source for each messaging channel.
C. Send both email and SMS to ensure subscribers get NTO's messages.

Solutions: